# Lead magnet offer canvas

**Mortgage Dorks Season 1**
**Course:** Marketing Engine
**Lesson:** Lead Magnet That Earns the Reply
**Format:** Canvas

## Use This For

Build a practical downloadable asset that starts a useful conversation instead of collecting cold emails.

## Artifact Contents

- Audience.
- Pressure moment.
- Promise.
- Three checklist items.
- Reply prompt.
- Follow-up bridge.

## How To Use It

- Design one lead magnet for Realtors and one for borrowers.
- Write the reply prompt for each.

## Guardrail

Education and workflow support only. Not underwriting approval, legal advice, tax advice, financial advice, a rate quote, or a promise of eligibility. Follow employer, investor, agency, state, and federal requirements.